![]() With its newest feature, dubbed Primetime Channels, YouTube gets out of the messy business of Hollywood production and capitalizes on its greatest asset: reach.Īs it stands, second- and third-tier streamers are straining to secure enough subscribers, who are drowning in a deluge of content and apps. YouTube killed off that initiative in January, then announced a venture into free, ad-supported TV (albeit with a woefully weak library of shows). When that approach didn’t pan out, YouTube pivoted to unscripted documentaries and reality shows largely centered around celebrities and popular internet creators. In the mid-2010s, YouTube produced a slate of original shows and movies, led by Cobra Kai and a TV spinoff of the Step Up franchise. Given this audience, YouTube executives have launched several attempts at becoming a force in streaming premium content.īut it’s been a tough nut to crack for YouTube, with Disney, Netflix, Amazon, and Warner Bros. YouTube already reigns supreme as the destination for user-generated content, like videos by creators and influencers, with more than 2 billion monthly active users across the globe, and generating $29 billion in advertising revenue last year. While YouTube and its content partners didn’t announce financial terms of the programming pacts, the arrangements are a marriage made in streaming heaven. The rollout will begin this month in the U.S., where users can subscribe to the services, manage their subscriptions, and watch movies and videos directly through the YouTube platform. The Alphabet unit announced Tuesday that it will begin hosting 30-plus streaming services-including Paramount+, Showtime, and Starz-on its site, opting to become a third-party outlet for streamers struggling to keep up with the industry’s dominant players. ![]() After multiple years of lurching between strategies for bringing original programming to its platform, YouTube has landed on a strategy that makes sense for the world’s leading video site.
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